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Southeast Asian e-commerce market

Classification:
News Center
Source:
2020/07/30 09:10
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Several major Chinese Internet companies and logistics companies have participated in the competition in the Southeast Asian e-commerce market.

Thailand’s most popular shopping platform is Singapore’s Shopee. Tencent is its largest shareholder, covering seven markets in Southeast Asia and Taiwan. Shopee's biggest competitor, Lazada, is the largest e-commerce platform in Southeast Asia under Alibaba. Next is Tokopedia, the largest e-commerce platform in Indonesia, which is the most populous in Southeast Asia, and Alibaba, Softbank and Sequoia Capital have all invested in it. Together they currently occupy 70% of the Southeast Asian market. There is also Tiki, one of the four major general retail e-commerce companies in Vietnam, and JD.com is its largest shareholder.     

In the segmentation of differentiated markets, Shopee is even better. Lazada has only one APP in Southeast Asia, while Shopee has designed different apps in seven markets, and it is more inclined to recruit and train talents. Use local talent.

In terms of logistics channel construction, JD.com has built the most advanced and complete intelligent warehousing and logistics center in Southeast Asia in Thailand, including a complete supply chain service system including warehousing, sorting, transportation, and distribution; Alibaba has built China in Malaysia The fir